Are you seated comfortably?

mQuest® at the leading manufacturer of automotive seatings, Adient

With 230 production sites in 33 countries and more than 30 years of experience, Adient is the global leader, when it comes to seating concepts for the automotive industry. Adient develops the seating concepts of tomorrow’s industry in periodically organized consumer car clinics.

With the mobile offline survey software mQuest® potential consumers evaluate automotive seatings in detail. Besides the optical impression of the design, the fit to the vehicle´s interior, the brand and the model, seatings are rated regarding the perceived quality regarding material and functions. The results provide valuable information about the requirements and demands specifically for automotive seatings.


Client: Adient Ltd. & Co. KG
www.adient.com

In a nutshell

  • Deployed product: mQuest®
  • Comprehensive detail tests of several seating concepts (front and back seats)
  • Photographs of test persons in a seating position
  • Strong application of heatmap questions
  • Independent implementation of the questionnaire with assistance of the mQuset®-Support
  • Upload of data via WLAN and mobile communications on a daily basis

Services

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Training by cluetec
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Provision of software
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Support
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Hosting
We especially value the intuitive handling of mQuest for the test persons, as well as the use of photo and video documentation and heatmaps, that have become an essential element within our analysis.
Gabriele Lehmann, Manager Consumer & Market Research Adient Ltd. & Co. KG