Success Story: HMI benchmarking study for premium car manufacturer with Psyma

Psyma Research+Consulting developed a study design to test the next generation of HMI technologies for cars in terms of functionality and usability by potential buyers for a premium car manufacturer.

Success Story: Software für Datenerfassung bei Befragungen für die Automobilindustrie

Take a look at the success story and learn how the mQuest® software for mobile offline data collection was used in the HMI benchmarking study for a premium car manufacturer. Together with CARGO Projects, selected test persons were invited to the Innovation Testing Center the lab in Haan near Düsseldorf.

Check out our other Success Stories and learn how manual processes in industry, market research or even at the point of sale can be easily digitalized.

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