Irreplaceable at Car Clinics

Car Clinics at Ipsos with mQuest®

Car clinics clearly represent the supreme discipline in market research. Vehicle prototypes are evaluated by potential customers in this process. The requirements in terms of safety and questionnaire design for car clinics are extremely high.

Above all, however, it is a logistical and technical challenge that depends on maximum flexibility and reliability of the partners and, not least, the software solution. Question types such as the heatmap function clearly show what the participants like and what they do not like. Questionnaires with complex loop structures must be able to be adapted in the shortest possible time. In addition, the survey software must be absolutely crash-proof and reliable, since meticulous scheduling of interviews is essential when implementing a car clinic.

Ipsos Logo

Client: Ipsos Loyalty GmbH

In a nutshell

  • Deployed product: mQuest® Car Clinic
  • Long-term and approved partnership for car clinics and market research projects
  • Joint further development of the product to meet all requirements
  • Certified Solution, approved by vehicle manufacturers
  • Customizable questionnaires with complex logics
  • 100% offline and therefore independent of WiFi or mobile network


Programming of the questionnaires
Individual user training
World wide on-site support
Rental of ready-to-use equipment
cluetec is a proven and long-standing partner of Ipsos with scalable services. All requirements, especially with regards to data security and reliability, are fulfilled 100% by mQuest®. Thus the software contributes significantly to the provision of services for our demanding customers in complex and very different car clinics.
Christoph Lehner, Director, Ipsos Loyalty GmbH

More success stories

Audit software for supplier audits at Kärcher

Clean digitization of supplier audits at Kärcher.

Software für Store Checks und Revisionen bei PM-International

Easy. Successful. Digitalized.

Luftaufnahme von the lab

Human-machine interface for the car of the future.

Audit software at Volkswagen for retail audits

Worldwide excellence through digitalization.

Mobile Data Collection für die Uni Mannheim

Never stop learning.

Mobile Data Collection für Cargo im Auftrag von TIER

A user check on micromobility at TIER.

Digitalized audits at Continental with the mQuest<sup>®</sup>Audit software

More efficiency by digitalization at Continental


What stresses you out?!

Softwareentwicklung mit Python für ZF

Smart automation of testing systems at ZF

Software für Tagebuchstudien zum Bezahlverhalten in der Schweiz

How is Switzerland paying?

Digitalisierung in der Baubranche

Home sweet home

Worth asking

Mobile App für Verkehrserhebungen und Fahrgastzählungen

Survey without detours

Irreplaceable at Car Clinics by Ipsos

Smart digitalized at MiRO

Photo: Lufthansa Group

Large-scale Customer Journey Study for Lufthansa Group

Digital touchpoint tracking for S&L Medienproduktion

Audit processes at Faurecia digitalized smart

Photo: Automobili Pininfarina

Digital vehicle evaluation at the Geneva Motor Show

Foto: Frank Seifert

Digitalized store checks at Fraport AG

Digital feedback sheets for Atlas Weyhausen

Photo: IKEA Österreich

Kitchen construction digitalized smårt

Open Air Insights for BOSCH

The early bird catches the customers

Faster to the customer at HMS

Lufthansa's future of air travel

Best-In-Class store execution with dichter & neira

DEKRA claims adjusters in field service

Digitalized trade fair survey for Faircontrol

300,000 interviews, 199 malls, 14 countries

Surveys and checks at the POS

Photo: Flughafen Zürich AG

Digitalized surveys at the airport in Zurich

Digitalized satisfaction measurement at pharmacies

Event survey at Villacher Kirchtag

Flight Mode? No Problem!