Photo: Automobili Pininfarina
Car Clinics mit Automobile Pininfarina
Testbench for hypercars

Digital vehicle evaluation at the Geneva Motor Show

In cooperation with the Italian hypercar manufacturer Automobili Pininfarina and the market research institute GIM, upcoming vehicle models were put on the digital mQuest® test bench at the Geneva Motor Show.

With its proven and intuitive handling in car clinics and face-to-face surveys, mQuest® was the first choice for the digital vehicle evaluation. Opinions on the brand value, the exterior and interior as well as the price classification were gathered by the use of heatmap, drag & drop and multimedia questions. Surrounded by competitors, the direct comparison to the competition was always given. The resulting insights are therefore especially valid and valuable for the finetuning of future vehicles.

Pininfarina Logo

Client: Automobili Pininfarina

In a nutshell

  • Deployed product: mQuest® Car Clinic
  • Face-to-face interview with several test persons at the Geneva Motor Show
  • Questionnaires with drag & drop questions and numerous multimedia elements
  • Use of heatmaps with subsequent aggregated evaluation via QuestReport
  • Independent of trade fair W-LAN through offline functionality
  • Secure data transmission


Icon Provision
Provision of the software
Icon Stift
Programming of questionnaires by cluetec
Icon Support
Icon Hosting
By using mQuest® we were able to collect extremely valuable insights during the Geneva Motor Show. Thanks to visual and intuitive evaluation methods, such as the heatmap function, mQuest® was our first choice right from the start.
Martin Lischka, Senior Product Manager, Automobili Pininfarina

More success stories

Audit software for supplier audits at Kärcher

Clean digitization of supplier audits at Kärcher.

Software für Store Checks und Revisionen bei PM-International

Easy. Successful. Digitalized.

Luftaufnahme von the lab

Human-machine interface for the car of the future.

Audit software at Volkswagen for retail audits

Worldwide excellence through digitalization.

Mobile Data Collection für die Uni Mannheim

Never stop learning.

Mobile Data Collection für Cargo im Auftrag von TIER

A user check on micromobility at TIER.

Digitalized audits at Continental with the mQuest<sup>®</sup>Audit software

More efficiency by digitalization at Continental


What stresses you out?!

Softwareentwicklung mit Python für ZF

Smart automation of testing systems at ZF

Software für Tagebuchstudien zum Bezahlverhalten in der Schweiz

How is Switzerland paying?

Digitalisierung in der Baubranche

Home sweet home

Worth asking

Mobile App für Verkehrserhebungen und Fahrgastzählungen

Survey without detours

Irreplaceable at Car Clinics by Ipsos

Smart digitalized at MiRO

Photo: Lufthansa Group

Large-scale Customer Journey Study for Lufthansa Group

Digital touchpoint tracking for S&L Medienproduktion

Audit processes at Faurecia digitalized smart

Photo: Automobili Pininfarina

Digital vehicle evaluation at the Geneva Motor Show

Foto: Frank Seifert

Digitalized store checks at Fraport AG

Digital feedback sheets for Atlas Weyhausen

Photo: IKEA Österreich

Kitchen construction digitalized smårt

Open Air Insights for BOSCH

The early bird catches the customers

Faster to the customer at HMS

Lufthansa's future of air travel

Best-In-Class store execution with dichter & neira

DEKRA claims adjusters in field service

Digitalized trade fair survey for Faircontrol

300,000 interviews, 199 malls, 14 countries

Surveys and checks at the POS

Photo: Flughafen Zürich AG

Digitalized surveys at the airport in Zurich

Digitalized satisfaction measurement at pharmacies

Event survey at Villacher Kirchtag

Flight Mode? No Problem!