My journey to the movie

Touchpoint tracking for gaining consumer insights in real time

The touchpoint tracking ACTIVE TOUCH! from S&L Medienproduktion collects data about consumers’ contacts with movies via mQuest® and thus monitors the impact of marketing campaigns – both online and offline – almost in real time.

It enables a short-term and target-oriented adjustment of ongoing marketing activities. In the long term, this method helps to identify trends as well as to uncover a changing consumer information behavior. Each time a participant came into contact with a current movie, mQuest® was used to fill in a brief questionnaire with up to six questions. Timely reports provide film distributors with valuable insights into running campaigns.

In a nutshell

  • Deployed product: mQuest®
  • Instant touchpoint collection in the moment of contact
  • Real-time analysis
  • 3 month duration, 250 participants per month
  • More than 30,000 registered contacts
  • Independent completion by the participants of the study

Services

Icon Provision
Provision of software
Icon Stift
Programming of questionnaires by cluetec
Icon Support
Support
Icon Hosting
Hosting
mQuest® was a central component of ACTIVE TOUCH!
For the first time, film distributors were able to monitor the effects of their marketing activities in the moment of truth in order to adjust ongoing campaigns at short notice.
Gaby Hardt-Voß, Head of Market Research, S&L Medienproduktion GmbH

More success stories

Software für Store Checks und Revisionen bei PM-International

Easy. Successful. Digitalized.

Luftaufnahme von the lab

Human-machine interface for the car of the future.

Mobile Data Collection für die Uni Mannheim

Never stop learning.

Mobile Data Collection für Cargo im Auftrag von TIER

A user check on micromobility at TIER.

Digitalized audits at Continental with the mQuest<sup>®</sup>Audit software

More efficiency by digitalization at Continental

diary-study-software-perl

What stresses you out?!

Softwareentwicklung mit Python für ZF

Smart automation of testing systems at ZF

Software für Tagebuchstudien zum Bezahlverhalten in der Schweiz

How is Switzerland paying?

Digitalisierung in der Baubranche

Home sweet home

Worth asking

Mobile App für Verkehrserhebungen und Fahrgastzählungen

Survey without detours

Irreplaceable at Car Clinics by Ipsos

Smart digitalized at MiRO

Photo: Lufthansa Group

Large-scale Customer Journey Study for Lufthansa Group

Digital touchpoint tracking for S&L Medienproduktion

Audit processes at Faurecia digitalized smart

Photo: Automobili Pininfarina

Digital vehicle evaluation at the Geneva Motor Show

Foto: Frank Seifert

Digitalized store checks at Fraport AG

Digital feedback sheets for Atlas Weyhausen

Photo: IKEA Österreich

Kitchen construction digitalized smårt

Open Air Insights for BOSCH

The early bird catches the customers

Faster to the customer at HMS

Lufthansa's future of air travel

Best-In-Class store execution with dichter & neira

DEKRA claims adjusters in field service

Digitalized trade fair survey for Faircontrol

300,000 interviews, 199 malls, 14 countries

Surveys and checks at the POS

Photo: Flughafen Zürich AG

Digitalized surveys at the airport in Zurich

Digitalized satisfaction measurement at pharmacies

Event survey at Villacher Kirchtag

Flight Mode? No Problem!