Continuous and independent measurement of the quality of advice
Bonsai has been using mQuest® for continuous and independent measurements of the consultation quality (tracking) in pharmacies since 2009.
After the consultation, the customer has the possibility to rate the quality. The system transmits the data directly to Bonsai via internet, for example once a day. Subsequently, the data is evaluated neutrally and continually.
Category-based evaluation of survey data allows for a differentiated view on the consultation quality concerning different product segments, thus forming the ideal basis for improvements.
Client: Bonsai Market Research
In a nutshell
- Deployed products at the terminal: mQuest® Research
- Daily upload via Wi-Fi and mobile network
- Interview duration: Approximately 5 to 7 minutes
- Project start: 2009
- Data is captured via questionnaires on tablets
- Category-based analysis