Digitized satisfaction measurement at pharmacies

Continuous and independent measurement of the quality of advice

Bonsai has been using mQuest® for continuous and independent measurements of the consultation quality (tracking) in pharmacies since 2009.

After the consultation, the customer has the possibility to rate the quality. The system transmits the data directly to Bonsai via internet, for example once a day. Subsequently, the data is evaluated neutrally and continually.

Category-based evaluation of survey data allows for a differentiated view on the consultation quality concerning different product segments, thus forming the ideal basis for improvements.

Logo: bonsai

Client: Bonsai Market Research

In a nutshell

  • Deployed products at the terminal: mQuest® Research
  • Daily upload via Wi-Fi and mobile network
  • Interview duration: Approximately 5 to 7 minutes
  • Project start: 2009
  • Data is captured via questionnaires on tablets
  • Category-based analysis


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With mQuest®, we rely on a tool that meets all our requirements for a modern survey software at the first go.
Dirk Hamann, Director Research, Bonsai Market Research