Moving more through digitization.
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Digital lead capturing and follow up accelartion
HMS Industial Networks from Sweden is one of the world’s leading providers of industrial communication solutions.
HMS relies on mQuest® Lead and individual forms to capture new customer leads digitally and paperless at international fairs. Customer and prospective buyer data are digitized using the OCR feature, enriched with important information and automatically send to the back office. Annoying typing of contact data and notes is obsolete.
Fair-related performance metrics and insights help the team to get better day by day. Data gets directly exported into the in-house CRM system, so that follow-up processes can be initiated right during the fair. So you are always one step ahead to close the deal.
In a nutshell
- Deployed product: mQuest® Lead
- Business cards are digitized via integrated OCR
- Provision of ready-to-run devices
- Automatic PDF reports to the back office
- Forms fully adoptable to the context of different fairs or products
- Secure and up to date upload of contacts via Wi-Fi or mobile networks
Services
From the acquisition of contact data at the trade fair to its handover to the back office, the complete lead process has been digitized with mQuest®. Maximum data quality as well as shortened response times increase the customer satisfaction sustainable.
Gundula Schulze, Marketing Communication Manager HMS Industrial Networks
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