Structured observation and detailed photo documentation at the POS for bonsai
Bonsai’s national team of trained field staff uses mQuest® to carry out various out-of-stock-checks, distribution checks, performance checks, promotion checks, competition checks, customer surveys and mystery research studies at the point of sale every year.
Structured monitoring and a detailed photographic documentation of the shelving situation are of key importance for POS checks. The data recorded with mQuest® including the photographic documentation is available for Bonsai’s customers via a web based dashboard in real time and can be interactively analysed.
Client: Bonsai GmbH
In a nutshell
- Deployed product: mQuest® POS
- Various projects since 2007
- Surveys and photographic documentation at the POS
- Field control via mQuest®’s integrated table management
- More than 250 interviewers throughout Europe
- Daily upload via Wi-Fi and mobile network