Future of air travel

mQuest® in use by Lufthansa

Lufthansa is already planning tomorrow’s cabin and passenger experience. In order to integrate passengers’ needs and wishes into the design at an early stage, alternative seating concepts, washrooms, variants of the entrance area, draft designs, and other product ideas were set up in a hall near Frankfurt to be tested by Lufthansa’s frequent flyers.

On behalf of Lufthansa, Klare Antworten GmbH used the mobile offline survey software mQuest® to develop a test approach to measure the level of acceptance of various product variants in a comparable manner while giving the passengers the opportunity to leave extensive and detailed feedback.

Logo: Lufthansa

Client: Deutsche Lufthansa AG,
www.lufthansa.com

Klare Antworten Logo

Partner: Klare Antworten GmbH
www.klare-antworten.de

In a nutshell

  • Product in use: mQuest®
  • 30 mobile devices (iPads) in use
  • Access to diagrams in real time, even with the survey in progress
  • Interview duration approx. 2 hours
  • Clinic approach with a detailed comparison of prototypes
  • 3 waves of different test sets with 250 self-completed interviews each

Services

Icon Stift
Programming of questionnaires
Icon Geräte
Device rental
Icon Support
Support
Icon Hosting
Hosting
If complex projects call for a stable, yet flexible mobile offline software solution, mQuest is a good choice. If you would also like to enjoy friendly and competent support, cluetec is the answer.
Thomas Storbeck, Senior Manager Customer Insights Deutsche Lufthansa AG, Frankfurt a.M.

More success stories

Software für Store Checks und Revisionen bei PM-International

Easy. Successful. Digitalized.

Luftaufnahme von the lab

Human-machine interface for the car of the future.

Mobile Data Collection für die Uni Mannheim

Never stop learning.

Mobile Data Collection für Cargo im Auftrag von TIER

A user check on micromobility at TIER.

Digitalized audits at Continental with the mQuest<sup>®</sup>Audit software

More efficiency by digitalization at Continental

diary-study-software-perl

What stresses you out?!

Softwareentwicklung mit Python für ZF

Smart automation of testing systems at ZF

Software für Tagebuchstudien zum Bezahlverhalten in der Schweiz

How is Switzerland paying?

Digitalisierung in der Baubranche

Home sweet home

Worth asking

Mobile App für Verkehrserhebungen und Fahrgastzählungen

Survey without detours

Irreplaceable at Car Clinics by Ipsos

Smart digitalized at MiRO

Photo: Lufthansa Group

Large-scale Customer Journey Study for Lufthansa Group

Digital touchpoint tracking for S&L Medienproduktion

Audit processes at Faurecia digitalized smart

Photo: Automobili Pininfarina

Digital vehicle evaluation at the Geneva Motor Show

Foto: Frank Seifert

Digitalized store checks at Fraport AG

Digital feedback sheets for Atlas Weyhausen

Photo: IKEA Österreich

Kitchen construction digitalized smårt

Open Air Insights for BOSCH

The early bird catches the customers

Faster to the customer at HMS

Lufthansa's future of air travel

Best-In-Class store execution with dichter & neira

DEKRA claims adjusters in field service

Digitalized trade fair survey for Faircontrol

300,000 interviews, 199 malls, 14 countries

Surveys and checks at the POS

Photo: Flughafen Zürich AG

Digitalized surveys at the airport in Zurich

Digitalized satisfaction measurement at pharmacies

Event survey at Villacher Kirchtag

Flight Mode? No Problem!