300,000 interviews, 199 center, 14 countries

Survey processes digitalized with mQuest^® and a customer specific portal

Since more than five decades ECE Shopping-Center develops, plans, realizes, rents and manages globally. Various surveys about increase in quality of the shopping experience are carried out by each center in periodic intervals.

In the context of a digitalization strategy cluetec has developed a system for the organization, execution and analysis in close cooperation with ECE. Center managers can plan surveys and individualize questionnaires for the respective center via a central portal. Every person involved is automatically informed about tasks and the current state of the survey project. The data, which has been collected with mQuest^®, is synchronized with the system and can directly be analysed and compared via a dashboard.

Client: ECE Projektmanagement GmbH & Co. KG
www.ece.de

In a nutshell

Products in use: mQuest^® and an individually developed portal
Questionnaires, which can be individualized, for all belonging shopping centers
Automated, center specific PowerPoint and Excel reports
Concept and development of an organization and analysis portal
Automated allocation of orders and questionnaires
Upload of data via WLAN and mobile network on a daily basis

Services

Development of an individual portal

Realization of questionnaires

Support

Hosting

From the concept phase, to the implementation and up to the timely launch the cooperation with cluetec was always characterized by friendliness and competence. We are looking forward to a long-time and successful partnership.

Dr. Till Dunemann, Teamleader Market Research, Marketing, Research & Innovation, Center Management ECE Projektmanagement GmbH & Co. KG, Hamburg

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