What impression did visitors have of an event? How did the company presentation affect its image? Since 1998 Faircontrol GmbH has offered specialized success monitoring in order to assess the effect of communication measures such as fairs and events.
Amongst other things Faircontrol GmbH conducts regular analyses of the success of events and sponsoring measures. In this way a company‘s individual targets can be monitored and optimized. Opinion polls play an important role when evaluating marketing measures. For many years FairControl GmbH has relied on mQuest® research.
Client: FairControl GmbH, Gräfelfing
In a nutshell
- Deployed product: mQuest® research
- Common target groups are visitors to events and trade fairs in both B2B and B2C areas
- Project duration: since 2011
- In use worldwide, especially in Europe and Asia
- Multi-lingual questionnaires, e.g. German, English, French, Spanish, Italian and Chinese
- Approx. 70 mobile devices running Android and iOS systems are in operation
- Daily updated data is uploaded via Wi-Fi and mobile telephone service
- Feedback from more than 30,000 trade fair visitors each year